Web Analytics : An Hour a Day

Web Analytics : An Hour a Day

Description

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.


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Available Format

Details

Author(s)
Avinash Kaushik, Jim Sterne
Format
CD-ROM | 480 pages
Dimensions
189 x 235 x 27mm | 750g
Publication date
05 Jun 2007
Publisher
John Wiley and Sons Ltd
Imprint
John Wiley & Sons Ltd
Publication City/Country
Chichester, United Kingdom
Language
English
Illustrations note
w. figs.
ISBN10
0470130652
ISBN13
9780470130650
Bestsellers rank
147,859